"My good friend and outstanding
motivational sales technician the late Dick Gardner called these steps
"gradients" and used the following examples to emphasize the point:
The boy who is introduced to a young lady and immediately tries to kiss
her will lose any chance for serious consideration as a suitor. The
student who attempts to move directly from simple arithmetic to geometry
will face a hopelessly impossible situation. The salesman who introduces
himself to the prospect and immediately starts trying to "write an order"
will miss the sale and create ill will in the process. The suitor, the
student, and the salesman would all have skipped too many steps, or
gradients, and would have failed. Each of them would have had infinitely
better chances at success had they taken all the steps. Now, obviously,
some people can take the steps faster than others, but if you take all
the steps you will be far more certain to get the things you really
want."
"As you start on your stairway
to the top, your first step will be the development of a healthy
self-image. The second step is the recognition of the worth and
ability of other people, as well as the necessity of effectively living
and working with them. The third step is a strong goal orientation.
You need a plan to build a house. To build a life, it is even more important
to have a plan or goal. The fourth and fifth steps are
that you must have the "right" mental attitude and be willing to work.
Within the pages of See You at the Top, you will learn that you really
"enjoy" the benefits, rather than "pay" a price. I say this because
the price of success is much lower than the price of failure. This
is obvious when you compare the failures in life to the successes in
life. Don't be misled, however, because you do have to work, but the
difference between work being a drudgery or a joy is an adjustment in
your thinking. The sixth step is that you must also have a burning
desire to excel. You must have lots of "want to"—and, you must live
in a free enterprise system so you can control your own destiny."